Circuit City and Gap Are Defeated in Gomez’s “Merchant Madness” Head–to–head Battle for Holiday Shopping Website Performance SupremacyDell, Spiegel Brands and Overstock move into round threeLEXINGTON, Mass., November 12, 2007 – The results for round two of Gomez’s “Merchant Madness” tournament are in and Circuit City and Gap are out, Gomez, Inc. announced today. The tournament1, which pits the website performance of 64 online retailers’ websites2, culminates on Tuesday, November 27 when Gomez will name the winning retailer that delivered the fastest, most available and most consistent website performance during the peak November online shopping season. Today, sixteen retailers including Dell, Spiegel Brands and Overstock move into round three having beaten Circuit City, The Gap and ShopNBC respectively, whose website performance did not meet the mark and are now eliminated from the competition. Full results and a public poll projecting the ultimate winner are at www.merchant-madness.com. “With Black Friday and Cyber Monday inching closer, the pressure is mounting. For online retailers, this is make or break time,” said Matt Poepsel, Gomez’s vice president of performance strategies. “Today’s online shoppers have high expectations and limited patience or loyalty. With a competitor&rss website and a more pleasing shopping experience just a click away, the stakes have never been higher to get it right this year.” “Merchant Madness” supplements Gomez’s Retail Benchmark, a 24/7 measurement of the website speed and availability of the top 50 online retailers. Gomez also produces website performance benchmarks for the travel, finance and media industries, found at: http://benchmarks.gomez.com. About GomezGomez is the leading provider of on–demand web application experience management solutions, helping the world’s top businesses ensure quality web experiences for their customers. Gomez ExperienceFirst applications are used by more than 1000 companies worldwide, including eight of the top 10 most visited sites, six of the top 10 retailers, nine of the top 10 financial services firms, five of the top 10 social networking companies, and four of the top 10 industrial companies. Founded in 1997, Gomez provides the industry’s only complete solution for managing the web application experience from development through deployment and the entire application life cycle, featuring active monitoring, competitive benchmarking, and more than 25,000 data sources worldwide. For more information, please visit www.gomez.com. # # # The results of Gomez’s “Merchant Madness” tournament are the property of Gomez and may not be distributed, retransmitted or used for any commercial purpose, in whole or in part, without express written permission from Gomez. Gomez and Gomez.com are trademarks and/or service marks of Gomez, Inc. All other trademarks are the property of their respective owners. 1 “Merchant Madness” Methodology 2Gomez‘s “Merchant Madness” measures the web performance of the top 64 retailers (by revenue) from Internet Retailer Magazine‘s Top 500, split into apparel, electronics, mass merchant and specialty categories. Note to Editors:Gomez’s Matt Poepsel is available for expert commentary on online retailing and web experience best practices. Poepsel’s public speaking experience includes presentations at the Internet Retailer, Retail Business Show, eMarketing East and eTail conferences. Poepsel’s articles and quotes about best practices in online retailing have appeared in publications including CIO Insight, CNBC, DM News, E–Commerce Times, etailer, eWeek, InformationWeek and Internet Retailer.
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