“Cyber Monday is when the rubber meets the road for online retailers. Will their websites be able to withstand the peak traffic that is anticipated? Even a minute of outage on Cyber Monday can equate to hundreds of thousands of dollars in lost revenue,” said Matt Poepsel, Gomez’s vice president of performance strategies. “Retailers that thoroughly pre–tested their websites way back in the summer – simulating peak loads that actually mirror their customers’ mix of computers – are best poised to secure their sales.” Matt Poepsel Gomez’s Vice President of Performance Strategies